10:30 - 11:00 Round 1: Breakout Sessions

Eelke Cornelis

Eelke Kroes – Head of Consultancy – Strategy & Growth, VML

Cornelis Vletter – Head of Data, VML

Breakout session: 30 minutes

AI offers an overwhelming array of powerful solutions for your business. How do you develop sensible and pragmatic AI strategies that lead to real growth? And how do you select the right opportunity, without breaking the bank?

Success lies in developing a portfolio of opportunities and having a strong process of experimentation in place. Taking a good look at your data. And obsessive measurement of business results.

With AI and data, you can offer the right product to the right client at the right time.

AI solutions with value

This session focuses on helping organizations mature their data capabilities to build a strong foundation for impactful AI solutions. Using the VML framework — 7 hours, 7 weeks, 7 months — Eelke and Cornelis will show you how to create a pragmatic roadmap that delivers immediate and long-term value.

Learn how to align your strategy, AI and data with your business goals. The session offers actionable insights to help you get started even if your data isn’t perfect, and shows you how to measure success in data initiatives. Hear a client case study in which an AI-powered price prediction algorithm optimized pricing strategies at scale, boosting revenue and margins.

You’ll learn:

  • How to develop a pragmatic AI strategy that leads to growth.
  • How to get started with data and AI without being overwhelmed by all possibilities.
  • How to build an approach that delivers short-term value, yet preserves your longer-term strategy.
  • How to develop an AI and data strategy that serves as a foundation, while still remaining flexible enough to adapt to new developments.
You can use data to optimize your margins, in a world where price is always under pressure.

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