12:15 – 12:45 Round 2: Breakout Sessions

Naji final

Naji El-Arifi – Head of Innovation, VML Enterprise Solutions

Breakout session: 30 minutes

Discover how VML leverages its cutting-edge WPP Open AI tools to amplify creativity, streamline processes, and drive impactful outcomes. This session will showcase Creative Studio — a revolutionary platform accessible not only to WPP teams but also to clients — that’s transforming the way we work and innovate.

We are enabling staff to do more for their clients.

Inside-out innovation

Through Creative Studio, WPP and VML are ensuring that staff has a safe environment in which to experiment with their clients. And that tool is available to you, too. Naji will run through the creative process to run a demonstration of how the tool can use a briefing to generate ideas and plans for an outdoor experiential event.

You’ll get:

  • A live demo of WPP Open
  • Tips and tricks to make the most of the tool
  • An example of how to go from nothing to something with the power of AI

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