From Search to Sales: Monetizing On-Site Discovery
13:35 - 14:05 Round 2: Breakout Sessions
AI is often used to automate processes and reduce cost. But the real opportunity lies in turning customer intent into profit. Every search, click and interaction is a commercial signal. By translating these signals into real-time intent, organisations can predict conversion probability, price sensitivity and margin impact before the purchase happens. When intent detection is connected to predictive modelling, brands can activate smarter ranking, reduce unnecessary discounts and personalise experiences based on likely commercial value. See how this works through a tangible end-to-end use case and live demonstration.
Search is no longer a CX feature. It is a profit optimisation system.
The age of intent-driven profitability
In this session, we’ll show how semantic AI detects real-time intent during search, how predictive models simulate commercial outcomes, and how activation logic optimises ranking, pricing and incentives accordingly. Instead of optimising for relevance alone, we’ll demonstrate how to optimise for margin impact and transform AI from a cost centre into a profit driver. Capture and turn customer intent into measurable profit!
You'll learn:
How to detect real-time customer intent using semantic AI in search environments.
How predictive models and synthetic experience data simulate purchase probability and margin impact.
How to connect intent detection to activation logic to optimise profit in real time.
Technologies and tools covered:
Large Language Models (LLMs)
Retrieval-Augmented Generation (RAG)
Workflow automation (n8n)
Python and web application technologies
Vector and relational database retrieval
Predictive modeling and price sensitivity analysis
Synthetic experience data and simulation techniques
About the speakers
Fouad Amiri is Head of Product Management at VML, with over 20 years’ experience in product-led growth. He specialises in CX, search, personalisation and AI commerce, and has worked with brands including Sony, Samsung, Dyson, G-Star RAW and Danone.
Nic English is Lead Data Consultant at VML, with 15 years’ experience in marketing effectiveness and data science, partnering with organisations including Nike, Ahold, Allflex and BMN.
