12:15 – 12:45 Round 2: Breakout Sessions

Marianne van Rhijn

Marianne van Rhijn – Marketing Director, VML

Breakout session: 30 minutes

Future 100 is the unparalleled report that examines key trends across 14 different countries. Find out which game-changing trends we’ve found, and do a deep-dive into two specific macro trends. You learn about the key trends that are going to impact consumer behavior, and how that changing consumer behavior will impact your brand strategy and media channels. Future 100 holds the answers to how your brand can create more stopping power and create true connections with the consumers of the future.

82% of consumers prefer more humble advertising without grandiose claims.

Insight that leads to action

In addition to deep insight into consumer preference and behavior across the world, Marianne will dive deeply into two macro trends that are sure to impact your business:

  • Grounded intuition: marketers need to understand consumers’ desire for simplicity and purpose, and their increasing prioritization of well-being, mindfulness and authentic connections. This includes promoting products and services that support self-care, analog hobbies, and sustainable consumption, as well as adopting a more humble and transparent approach to advertising.
  • Extended lives: With more people living longer, healthier lives, and even augmenting their physical capabilities, marketers need insight into the evolving needs, aspirations, and purchasing behaviors of this growing segment. This includes adapting messaging to resonate with older demographics and understanding the market for products and services that support extended lifespan.

During this deep-dive breakout, you’ll learn:

  • The #1 challenge to human health.
  • The Top 3 most pressing issues consumers feel anxious about.
  • The entrance of lifetime careers and the potential for retirement to no longer be an option.
  • The number of people who will fall in love with a chatbot in the future.

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