Breakout Session: Not just loyalty. Not just promotions. A holistic incentive approach for the bottom line.
10:30 - 11:00 Round 1: Breakout Sessions
Lena Kleinwechter – Customer Engagement and Loyalty Strategist, Talon.One
Breakout session: 30 minutes
Too often, loyalty and promotions are treated as separate strategies to drive customer behavior - resulting in missed opportunities, margin erosion, and over-subsidizing actions that don’t deliver real value. Lena will demonstrate how businesses can unlock substantial value by taking a holistic view of loyalty and promotions with case studies and examples.
An incentive strategy is about behavior change, and not subsidizing already -occurring behavior.
Blend to grow
Loyalty programs and promotions accomplish a similar goal: stimulating desired behaviors through rewards. Businesses often take a siloed approach to promotions and loyalty programs, leading to overlap and waste. By examining loyalty and promotions holistically, businesses can create significant value.
You’ll learn:
How loyalty programs and promotions often interfere with each other, and how to combine them for greater success.
Why personalised incentives and loyalty programs done well can improve the customer experience and increase revenue.
Which examples and best practices demonstrate how to deliver real value for brands and customers.
Using a holistic approach to loyalty programs and promotions leads to better business.
