14:35 – 15:05 Round 3: Breakout Sessions

Julien Bianchini

Julien Bianchini – Head of Partnerships, Western Europe, VTEX

Breakout session: 30 minutes

Reach beyond the technology hype. Learn how businesses can transcend architectural debates to focus on what truly matters: a commerce stack that delivers integrated business services with the selective flexibility needed to achieve faster time-to-market, enhanced customer experiences, controlled costs, and sustainable revenue growth.

Keys to a complete customer journey

Choosing the wrong commerce stack locks your business into rigid processes. Choosing the right stack accelerates growth and innovation. But what is the ‘right’ choice? Julien explains the challenges of commerce technology, explores past and current trends, and shows you the key principles to follow for a modern commerce stack.

You’ll learn:

  • The true cost of over-composed architectures.
  • The only four metrics that matter when you rate your commerce stack.
  • How being pragmatic with composable ensures success.
  • Why microservices, APIs, cloud infrastructures and headless architectures may no longer be differentiators.
At a Glance
56%

of organizations regret their largest tech purchases.

Your commerce technology choice directly impacts revenue, costs, and competitive advantage.
VTEX

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