Discover the buzz around retail media! This session will delve into the transformation of food retailers into media publishers, highlighting the hurdles they've overcome. You'll gain valuable insights into building a compelling business case and assessing whether this model aligns with your own objectives.
Discover the struggles of launching a retail media service, and why it’s worth it.
Go where your customers are
Retail media enables brands to promote their visibility on the digital shelf and influence purchase decisions at key points in the purchasing journey. When done right, it’s a real money-maker. But there are a lot of pitfalls along the way.
Rachel will explain the ins and outs of retail media and what a sustainable media network looks like. You’ll learn:
The requirements of a sustainable retail media network.
The challenges you’ll encounter, and how to address them.
How to calculate the potential of your retail media strategy.
