Search is being rewritten. With the rise of AI, large language models, and conversational interfaces, the way people discover, evaluate, and engage with content, brands, and products is fundamentally changing.
In this session, Maaike and Remon explore how marketers can adapt to a world where Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are the new frontiers, while social platforms remain powerful search surfaces.
You’ll learn:
- How AI-powered search is fundamentally changing the way consumers discover and purchase products.
- How to adapt your KPI frameworks to accurately measure the impact of your marketing efforts in a non-linear customer journey.
- Which new metrics you should be tracking.
- What important tactics can reach new customers through emerging platforms and channels