The customer buying journey is evolving faster than ever. The traditional linear path to purchase is long gone. Learn how to navigate the complexities of AI-powered search, social commerce, and emerging platforms to drive sales and stay ahead of the curve. Gain actionable insights and a glimpse into the future of search and eCommerce.
Breaking down silos is essential to conquer all digital channels.
Maximize your position
With consumers spending more time on social platforms, how can you effectively leverage social search and commerce to drive sales and brand visibility? Maaike and Remon will explain how you can streamline your marketing processes and workflows to improve efficiency and agility in responding to changing customer needs.
You’ll learn:
The true cost of over-composed architectures.
How AI-powered search is fundamentally changing the way consumers discover and purchase products.
How to adapt your KPI frameworks to accurately measure the impact of your marketing efforts in a non-linear customer journey.
Which new metrics you should be tracking.
What important tactics can reach new customers through emerging platforms and channels
Use PR and brand mentions on third-party platforms to increase visibility in all types of search engines.
