12:15 – 12:45 Round 2: Breakout Sessions

Rick van den Vlugt

Rick van der Vlugt – Head of Digital Product Management, VML

Breakout session: 30 minutes, including Q&A

Companies pour tons of money into technology, but on average, only around 30% of it is actually utilized. In this breakout, you’ll learn how to avoid digital investment pitfalls and unlock real results by focusing on customer value, maximizing existing tools, and building agile, impactful teams.

Enabling effective growth

Ensuring your digital investments are worth something in the long run takes an effective plan and the right focus. In this breakout session, Rick will show you how to take control of your digital growth without constantly investing in new tooling.

You’ll learn:

  • Why only a small percentage of your tech is actually utilized, and how to fix that.
  • How to shift your team’s focus from internal metrics and output to customer value and impact.
  • How to improve adoption and utilization of your existing tech before investing in new solutions.
  • The importance of building a culture of continuous learning and improvement.
  • The value of experimentation and innovation that’s not overly dependent on IT resources.
At a Glance
Up to 70%

of your digital technology investment is going to waste.

Companies that focus on customer value and empower agile teams see a 40-60% reduction in time-to-market.

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