Contentful and VML are offering a complimentary, no-strings-attached workshop designed for marketing and content leaders. You’ll learn how to master the evolving landscape of content and marketing for strategic advantage.
When you request a workshop, we will share your personal data with our partner Contentful. You can find out how they handle your personal data on their website at contentful.com.
To get a taste of what a workshop looks like, watch this on-demand video featuring David Dekker, Technology Strategy Director at VML, and Sara Sullivan, Global VP of Solution Engineering at Contentful. They break down the core challenges of managing content at scale—everything from keeping your brand voice, look, and feel consistent across regions and product lines, to unifying messaging on websites, apps, social media, and email.
In the workshop, you’ll learn how to balance centralized governance with local flexibility; set up clear brand guidelines, approval workflows, and a shared global taxonomy; leverage a composable, API-first CMS to create content once and publish it everywhere; integrate customer data platforms for true personalization; and plug into your existing martech stack without starting from scratch.
We’ll also show you how AI can transform your content operations by ensuring your data is structured and reliable for AI use, automating repetitive tasks like asset tagging and compliance checks, optimizing workflows to boost speed without sacrificing quality, delivering personalized content in real time, and using tools such as Brand Guardian to enforce brand consistency at every touchpoint.
Deliver the highly personalized, omnichannel interactions necessary to drive customer satisfaction and engagement.
Rapidly adapt to market changes and scale your operations with best-in-class composable technologies.
Streamline operations and collaboration to deliver consistent, innovative experiences worldwide.
When you request a workshop, we will share your personal data with our partner Contentful. You can find out how they handle your personal data on their website at contentful.com.