With the presence of international speakers and VML and WPP’s local leadership, get ready to immerse yourself in talks about which trends the future holds, how to link content and media for dynamic optimization, and how we are reinventing ourselves to continue building future proof brands with you.
VML TRANSFORM - LISBON 2024
On March 20th, in our Lisbon office, come discover all about the new VML Portugal in an event full of insights and inspiration.
RSVP now!
Location: WPP Campus – Av. 24 de Julho, 62 – Rooftop – Lisbon
Here is the full detailed agenda for the day
10:00 AM - Welcome Coffee

10:30 AM - Nuno Santos, CEO of VML Portugal
This is VML! Reviewing the renewed ambition to help clients with expanded skills and capabilities, and to build a successful client community.

10:50 AM - Marie Stafford, Global Director, VML Intelligence
The importance of foresight for building future-proof brands.
Marie and her team uncover the forces, themes
and trends driving disruptive change in our lives. She co-authored the Future 100: 2024 report, VML’s
flagship report that outlines 100 trends expected to shape consumer spending in
the coming year.

11:30 AM - Rodrigo Freixo, Chief Growth Officer of WPP Portugal and Head of Brand Experience VML EMEA
Showcasing our unique ability to create culture-shaping brands that connect emotionally and drive growth for our client partners.

11:45 AM - Kiessé Lamour, Connected Media, VML EMEA
Establishing the link between Data, Connected Media, and Content to create Connected Experiences is central to growing businesses and brands. Kiessé will share how VML is equipped to address these challenges.

12:15 PM - Nina Ramatallah, Global Senior Vice President of Client Experience at WPP
As the Creative Transformation company, WPP is investing in the technology and tools to enable all its agencies to come together to make extraordinary impact for clients. Nina will share some insights and examples of how we are doing this across the network.

12:45 PM - Judite Mota, Chief Creative Officer VML Portugal
Creativity is the force that moves the world forward and it's also at the heart of what we do. Let’s celebrate it!
13:00 to 14:00 PM - Light Lunch
RSVP now!
Location: WPP Campus – Av. 24 de Julho, 62 – Rooftop – Lisbon