Data Ethics Research & Consulting

Entrust enables your organization to use data responsibly across your technologies and in your day-to-day marketing operations​.

83% of consumers feel they have less control over their own data and what enterprises do with it today than ever before.

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Introducing Entrust

Entrust is a consulting proposition that provides you with valuable insight into in the new world of data ethics and helps you to develop your own responsible data use with a set of principles and guidelines, aligned to your brand values.

You’ll be better equipped to navigate the data ethics world while using data to drive business growth in a way that consumers will value: with transparency and empathy.

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What are the key elements of Entrust?

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Research & Analytics

It all begins with a practical conversation around your organization’s current data ethics. We rely on research-based assessments from within your organization along with insights from the consumer’s perspective to hold a mirror up to your brand.

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Tangible Principles

We raise awareness of data ethics within your organization and evaluate your overall appetite for data ethics as a discipline. From this, we deliver a fully developed set of data ethics principles and guidelines for day-to-day application.​

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Practical Implementation

Using a combination of data, technology, and process frameworks, we enable you to implement the principles of data ethics into daily decision-making within your organization.

Get started & learn more - download the Entrust paper

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