Gen A is inspiring change in cuisine, eating habits and packaging
At our Future 100 launch event, explore some of the delicious and delightful treats inspired by food trends in The Future 100!
VML Intelligence’s annual Future 100 forecast presents a snapshot of the year ahead of the most compelling trends for brands to keep on the radar to engage consumers in inspiring new ways.
This year’s report features a deep dive into major shifts in the food and drinks sector.
A younger generation of diverse consumers is pushing the boundaries of established habits and behaviors, and forward-thinking brands will tap into these new opportunities to drive growth.
Here are some top food trends from the Future 100: 2024 report represented at our Future 100 launch event:
#32 Fanspiration
Brands can satisfy consumer craving for creative influence by tapping into fanspiration – rewarding and delighting fans with real-life innovation based on viral hacks.
#35 Dopamine Packaging
Brands are redesigning their packaging and identities with bright colors and punchy graphics to spark imagination and joy.
#41 Gen Alpha Palates
Exposed to a greater range of cultures and cuisines, a younger generation wants to have fun with their food and is challenging brands to explore unconventional pairings.
#43 Snackification
Small treats are big business as the billion-dollar snack market continues to grow. As appetites for snacking increase, climate friendly snacks start to see demand.
#47 Food Farmacies
Food is now pivotal to public health and fresh produce prescriptions are catching on as research reinforces the role of healthier food in preventing chronic disease.
#50 Tundra to Table
Arctic cuisine is on the rise as chefs from northernmost communities cater to culture enthusiasts and wanderlusters looking for adventurous and hyper-local dishes of the icy tundra.
Download the Future 100: 2024 Report
Prepare for the year ahead by downloading your complimentary copy of the report today.