AI is rewriting the rules: traditional search traffic is collapsing into zero-click AI answers, and the funnel is compressing as AI agents shop across all options simultaneously. Concerns about declining organic traffic and AI’s impact on customer acquisition strategies are growing. Only a pragmatic roadmap can guide the way to more effective growth.
Find out what it means when AI agents become your primary customer.
Jump into the new normal
Connect the dots between GEO (Generative Engine Optimization) - ensuring AI finds and cites you - and Agentic Commerce - ensuring AI transacts with you. Experience this pragmatic, proven approach to assess your readiness, prioritise actions and build capabilities that drive sustainable growth in the agentic economy. No deep, technical AI knowledge required - this session translates the complexity into actionable strategy.
You’ll find out how to:
Measure whether AI systems can discover, understand and cite your brand before your traffic disappears.
Use structured data and optimised product feeds to boost your GEO and Agentic Commerce performance.
Build organisational capabilities that enable you to pilot, measure and scale solutions.
About the speakers
Jurjen van den Broek is the Director of Organic Marketing, specializing in e-commerce, SEO, content marketing, and AI, with a strong focus on driving performance and sustainable growth.
Paul Appelhof is a Senior eCommerce Consultant specializing in digital transformation and omnichannel strategy in retail and e-commerce. His work increasingly focuses on the transition from traditional e-commerce toward autonomous commerce.
