In order for consumers to find the information they’re looking for, brands and retailers need to collaborate on product content, retail media data and sales performance data. Only then can experiences be adapted to shopper needs. Dennis Peek will share insights from VML’s Future Shopper report: a survey of 30,000 consumers that offers insight into trends, shopping preferences and expectations, and market opportunities.
Consumers prefer compressed commerce: using a single platform for information browsing and purchasing.
Keys to a complete customer journey
Creating successful campaigns and a great CX requires collaboration. And that requires content standardization to enable swift roll-outs with real impact. And with the entry of AI into the mix, every product experience matters.
You’ll learn:
How consumers use marketplaces and when they interact directly with brands.
Why consumers’ increased awareness of economic and environmental impact is an opportunity to drive decision-making.
How to use consumer insight to fuel AI content generation and further adapt content to consumer needs.
What consumers need to complete their customer journey on the digital shelf.
Blending product content and retail media makes it easier for consumers to find what they’re looking for, so can boost conversion and lead to higher profit.
