Personalizing the B2B commerce experience
This guide outlines the rationale for adopting a customer-centric approach built around personalization, helping B2B vendors to lock in customer loyalty throughout client relationships.
B2B Vendor Series
Four key ingredients of a successful B2B commerce strategy
B2B eCommerce worldwide is forecast to surpass $20 trillion by 2027, growing at an annual rate of 17.5%.
With online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases. We’ve teamed up with our technology partner Sitecore to delve into what really matters to B2B buyers.
Using data gleaned from our B2B Future Shopper report, we’ve sifted through current pain points and dissected the components of user-centric, omni-channel experiences to create the B2B Vendor Series. The series will comprise of four guides that each take a deep dive into the key ingredients of successful B2B commerce experiences that inspire growth: personalization, performance, marketplaces and search.
Personalizing the B2B commerce experience, Driving performance in B2B commerce, Why marketplaces are a must for omni-channel B2B and The value of search in B2B buying journeys are available here now.
There’s no doubt from our research that B2B commerce has reached a tipping point. 58% of our respondents told us that they would be looking to new technology solutions in the next 12 months to help them cope with demand and serve their customers with frictionless, user-centric, omni-channel purchasing experiences. And the cost of inaction is high – more than 50% of B2B buyers we surveyed switched all suppliers in the first year of the pandemic.