Keeping Your Brand Relevant Through Meaningful Experiences
14:15 - 14:45 Round 3: Breakout Sessions
What impact will agentic systems have on brand experiences like yours? And how can your brand operate at the intersection of deep user insight and clear brand purpose to create truly Meaningful Experiences? We’ll explore these questions together in this session.
Emile Stupin - Head of Experience Design, VML
Agentic systems are making traditional differentiation increasingly difficult. Meaningful Experiences are the new customer advantage.
Find your relevance
In an era when AI increasingly standardises choices and customer journeys, brands face the challenge of maintaining relevance and differentiation. This session explores why creating Meaningful Experiences is essential to keep brands relevant, build lasting preference and gain a competitive advantage.
You’ll discover:
The impact of agentic systems on brand visibility and the growing standardisation and duplication of customer journeys.
Why Meaningful Experiences help brands build trust, emotional value and lasting preference, even when choices are increasingly optimised by AI.
How to intentionally design these experiences by operating at the intersection of deep user insight and authentic brand purpose.
About the speaker
Emile is the head of the Experience Design team at VML Netherlands, leading the team in creating desirable digital products and meaningful experiences that resonate and differentiate. He drives growth by aligning human insight, brand purpose, sustainable technology and business objectives to deliver impactful digital solutions.
With over 12 years of experience in digital design across UX and creative leadership roles, Emile has a strong track record of shaping successful products within complex digital ecosystems. He is driven by finding the sweet spot between business, technology and user needs, ensuring projects succeed while creating smooth, inspiring journeys for the teams and clients he works with.
