With his creative background, Brett is committed to bold and eye-catching work. As a Brand Manager at McDonald's and with his love for humor and boldness, he makes an impact by converting his social way of thinking into business ideas. In doing so, he inspires colleagues and agencies to push boundaries and experiment.
KEYNOTE: Don’t fear the risk, feed the culture
13:35 – 14:25 Keynote – Main stage, 1st Floor
Brett Gaasbeek – Brand Manager, McDonald’s the Netherlands
Keynote Presentation: 45 minutes
In this compelling keynote presentation, Brett Gaasbeek, Brand Manager at McDonald’s the Netherlands, will explain how McDonald’s transformed its social media, app, and business strategy with a focus on talkability, risk, and culture.
Brett will explain how the McDonald’s app became a digital lobby. He’ll explain the important distinction between inside-out and outside-in thinking, and the impact a change in focus can have. His advice? Seek talkability, and above all else, don’t be afraid to experiment.