In the 8th edition of VML’s Future Shopper report, more than 31,000 shoppers across 20 countries spoke, and VML listened. Our biggest report yet explores the evolving global shopper landscape, and new opportunities for brands to drive long-term success.
Amidst economic, societal, technological and environmental challenges, we witness a re-normalization as consumers welcome physical shopping experiences. At the same time, they’re placing a higher value on compressed commerce and accelerated customer journeys. Marketplaces maintain their dominance, but with a weakening grip, and attrition threatens to derail the progress of D2C channels.
You’ll learn:
Why the resurgence of physical retail requires innovation and immersive experiences to compete in an omni-channel world.
How the rise of ‘compressed commerce’ highlights the need for streamlined yet connected omnichannel journeys.
Why the very definition of ‘consumer’ is evolving and how technology is enabling interactions beyond the physical realm.
About Hugh
Hugh Fletcher is an internationally sought-after digital commerce futurologist, heading up the Thought Leadership team at VML Enterprise Solutions. Hugh uses his client-side experience and unique take on the future of commerce to help organizations set up for, and implement, digital change in the constantly evolving commerce market. His work focuses on helping ambitious clients to transact more digitally through strategic consultancy, covering digital business transformation, the future of ecommerce and conversion. He is a go-to spokesperson in press and TV for tech trends impacting eCommerce, and author of reports, white papers and articles covering future shoppers, Generation Alpha, Digital Commerce Leaders and peak selling.
About Naji
Naji El-Arifi focuses on solving problems in creative new ways for businesses in a digital-first world. With a background in product management and innovation, Naji has worked with global companies including Lego, Sainsbury’s, Audi and BP, amongst others, demonstrating how technology can solve industry challenges. He's also a two-time winner of WPP's prestigious Atticus Awards.
