VML's MarTech Campus provides a tailored solution in a world where marketing executives are more challenged than ever to make complex marketing technology (MarTech) decisions without being experts in all areas of technology.
For whom? Our unique program is specifically designed to help CMOs and marketing executives answer the crucial questions around the MarTech stack and provide them with in-depth, decision-relevant expertise.
The great thing? Knowledge is delivered in a concentrated form, but without sales pitches and the ubiquitous buzzword bingo.
Refreshing drinks, delicious snacks, and plenty of networking opportunities accompany our campus sessions! Still having doubts?
1st module: We look at how a CDP can work to collect data, create individual profiles and personalise communications. Cost-benefit aspects, strategic benefits, implementation expertise and alternatives will also be part of. In the practical part we will create a personalised approach in a CDP tool.
April 2024.
2nd module: We'll have a look at how marketing automation and customer engagement platforms can help companies create personalised customer experiences. We cover the suitability of different tools, their integration with other technologies and the challenges of implementation. In our hands-on exercise, we will build an automated customer journey.
Stay tuned!
3rd module: It's all about the importance of data analytics in understanding customer behavior and optimizing marketing performance. We'll explore the tools needed for a holistic approach for data analytics, including testing and the potential of AI. In the practical part, we'll develop a testing setup for an online shop.
Stay tuned!
with the expertise you need to make the right decisions for your business as a leading marketer.
ideas with other marketing decision-makers in a small group and relaxed atmosphere. There are no "stupid" questions.
from an unbiased comparison of the key MarTech tools. We have an opinion, but we are independent and do not sell tools!
