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Powering the Perfect Content Pipeline
A marketing operations optimization blueprint
Ready to revolutionize your content operations?
In today's hyper-connected digital world, content quality and velocity is paramount, yet marketers face immense challenges managing their content pipelines. This white paper, co-created by VML and Optimizely, offers an expert-led guide to transforming content operations.
It integrates strategy, technology, and governance, emphasizing AI's pivotal role in revolutionizing content production, management, and measurement. Discover an 8-step blueprint to achieve greater efficiency, agility, brand consistency, and measurable ROI across all marketing channels.
Key insights
AI's Transformative Role
Learn why AI is revolutionizing how content is produced, managed, and measured. “It's not a future concept – it's a now capability."
Meeting High Consumer Expectations
Discover that 65% of global consumers believe brands' online offerings need improvement, and 56% simply refuse to engage with brands that fail to meet their digital experience expectations.
Overcoming Operational Hurdles
Understand why 80% of organizations report issues with training and equipping teams, and how AI-powered tools can significantly increase asset quality, compliance, and reduce governance costs.
Your Actionable Blueprint
Get a practical, 8-step guide to transforming your content supply chain for greater efficiency and ROI.
Ready to revolutionize your content operations?
* When you download this report, we will share your personal data with Optimizely. You can find out how they handle your personal data on their website at Optimizely.com.