13:35 - 14:05 Round 2: Breakout Sessions

Jorik and Mark

The era of ‘Content is King’ is over; Content is now Emperor.  Now that AI-driven shopping is rapidly reshaping commerce, you need deep insights into the practicalities of succeeding in this new era. Learn how detailed, machine-readable product data and rich visual content are the non-negotiable currency for AI agents to discover, evaluate, and ultimately recommend your brand. This is about moving beyond awareness towards ensuring your products are chosen.

Mark Koster – Senior Business Consultant, VML 

Jorik Leppink – Growth Manager, VML 

AI shopping agents don’t just need to find your products. They need to actively recommend and prefer them.

A deep dive into data that delivers

This session will dive deep into how your existing product data and visual assets will be perceived (or ignored) by powerful AI shopping agents. You’ll learn the specific, granular demands that AI puts on product information and imagery, so you can optimise understanding and recommendation. And you’ll discover the concrete, actionable steps and strategic shifts that transform your product data infrastructure into an AI ally that drives sales.

You’ll learn about:

  • Data as AI’s Decision Engine: Why traditional product descriptions and imagery are insufficient, and what AI demands of your content for product discovery and preference.
  • Unlocking Visual Intelligence: How to transform your product imagery and videos from static assets into machine-readable intelligence.
  • The PXM for Agents Playbook: A practical, strategic roadmap for evolving your Product Experience Management (PXM) and data governance to ensure AI finds, recommends, and prefers your products.

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