14:35 – 15:05 Round 3: Breakout Sessions

Jaap van Oort

Jaap van Oort – Strategy Director CX, VML

Breakout session: 30 minutes

In a time when customer expectations are growing faster than budgets, discover how AI, data, and smart personalization break down the traditional barriers to Customer Lifetime Value (CLV) — unlocking faster, leaner, and more meaningful growth in customer relationships.

Beyond the basics

Brands are moving beyond basic segmentation to sense and respond to individual customer behavior — in real time and at scale. Jaap explains how unlocking the CLV Engine, moving from segments to signals, and AI-powered efficiency are changing the game.

You’ll learn:

  • How the fusion of real-time data, AI, and personalization transforms CLV from a static metric into a dynamic, growth-driving system.
  • How intelligent orchestration and content generation lead to 25–90% faster activation, stronger personalization, and measurable ROI improvements.

Return to program

Program

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.