SEO expertise & consulting in France

Our SEO approach

Search Engine Optimization (SEO) plays a key role in how people find a company, product or service online. Good online visibility increases organic traffic to a website, and if the experience is good, leads and sales will increase too.

Our mission is to help you improve your visibility on search engines by optimizing your site in a data-driven way and according to different work streams: technical foundation, engaging content, web popularity and local visibility.

We offer an approach that integrates a wide range of digital expertise to deliver end-to-end projects that bring value to you and your customers, all within a simple framework:

Discovery

We evaluate your site to identify opportunities for improvement in all aspects of SEO and according to your needs.

Action plan

We propose all the actions necessary to improve your site's SEO performance and support you in their implementation.

Monitoring

We measure the impact of our actions to ensure that performance responds positively.

A customized SEO strategy for every project

Each brand is unique, so it's essential for us to offer fully customized strategies, adapted to the different challenges, constraints and objectives that are specific to them.

Every project we undertake invariably begins with an analysis phase of varying length, depending on the issue at hand. This is followed by clear, actionable strategic recommendations, implementation support and precise monitoring to track the impact of the changes made. We adjust our recommendations according to the results, so as to initiate a genuine dynamic of continuous improvement.

Technical site optimization

A solid technical foundation is the first step towards satisfactory SEO performance.

An initial audit phase, in which we combine the data sources at our disposal (crawl, Google Search Console, server logs, etc.), enables us to identify anomalies, design errors or areas for improvement that may degrade the customer experience, as well as the discovery of your pages by search engine indexing robots.

This audit phase is followed by a set of strategic recommendations to address all the technical SEO issues a site may encounter: site migration and redesign, change of development language (JS framework, etc.), server-side rendering (SSR), crawl budget optimization, loading times and web performance, language management for international sites, structured data, etc.

We support you from the discovery of optimization paths through to post-correction monitoring, including technical acceptance after corrective measures have been put online.

Content strategies tailored to your needs

Content is an essential element in improving your website's visibility in search results and engaging your audience.

In-depth analysis of market and target audience

In-depth analysis of your market and target audience through keyword research will enable us to understand their needs, expectations and online behaviors. This step enables us to identify content opportunities that respond to the most relevant searches for your brand.

Creating SEO-friendly quality content

Based on our analysis, we create quality content that meets the needs of your target audience and your business challenges. We ensure that each piece of content fits perfectly into your strategy and is well structured, with titles, subtitles, meta tags and images optimized for relevant keywords.

Optimizing existing content

You don't always have to start from scratch when creating content. We can also help you optimize your existing content to give it a second life and enable it to perform again. We also optimize on-page elements such as titles, descriptions, meta tags, internal links and URL structure to facilitate crawling by search engine spiders and enhance the user experience.

Performance monitoring and strategy adjustment

Finally, we measure the performance of your content and adjust our strategy accordingly. We track key performance indicators such as search engine rankings, impressions and clicks, organic traffic, conversion rate, bounce rate and any other relevant KPIs to assess the effectiveness of our content.

Boost your local visibility

Local visibility is a key issue for businesses seeking to attract local customers. Appearing in local searches becomes even more important if you have several sales or reception locations.

Google Business Profile

These business profiles make it easy to ensure your presence and visibility on the Google ecosystem (Maps and Search). It's important to know how to optimize and animate these listings to appear both on searches related to your brand and on more general queries related to your business sector.

Store locator optimization

Your site also has an important role to play in the local visibility of your brand, especially if you have several points of sale. An optimized store locator will enable you to target precise, geolocalized keywords.

SEO in synergy with other digital expertise

We are committed to creating fluid and effective digital experiences for your users. Our integrated approach enables us to meet your SEO needs while taking into account your specific challenges and constraints.

We create SEO-friendly content while staying true to the essence of our clients' brands and meeting the expectations of their target audiences.

Our integrated approach to SEO, UX and CRO enables us to create engaging, conversion-optimized websites, while enhancing their online visibility. All with a continuous improvement approach.

We can implement an SEM strategy combining organic and paid traffic acquisition to ensure the most effective search visibility possible.

We work directly with technical teams to improve our customers' SEO by optimizing their web architecture and technical performance.

Green SEO for more sustainable sites

We're committed to a more sustainable approach to SEO, using environmentally-friendly practices to minimize your website's impact on the planet.

This approach is reflected in every aspect of your site's SEO management. From a technical point of view, through optimization of page loading times, eco-design, hosting and HTML rendering. But also in our editorial approach. We prefer quality content to quantity, we enjoy recycling and merging old content to create new ones, and we orient our production towards "evergreen" topics with a longer lifespan.

We help ambitious brands grow by improving their natural visibility on search engines.