The Future 100: 2025 - Financial Services Trends
Unlocking the Future: 10 Finance Trends to Watch
For the financial world, 2025 may seem to offer more of the same: economic headwinds, budget-conscious behaviours, and households unlikely to feel better off. But appearances can be deceiving, and VML’s The Future 100: 2025 goes beyond the obvious, offering a comprehensive guide to the micro and macro trends shaping our world.
Download the Full Future 100 Report
Discover the latest finance trends!
Financial Services Trend Summary

DIGITAL SIMPLICITY
People are overwhelmed by information. Brands are responding with simplicity.

SOCIAL HOBBY APPS
Meaningful connections and love are being found on hobby apps that elevate social experiences.

GRIEF TECH
Does death have to mean the end of contact with our loved ones? Perhaps not, if AI has its way.

THRIFT TRAVEL
Budget travel is gaining ground as economic headwinds curb spending.

BRAND SHOWMANSHIP
Brands can’t afford the cost of dull—it’s time to put on a show.

MID-LIFE CONSUMERISM
Maturing millennials have more spending power than ever before and their exacting tastes are impacting consumer goods.

BANKING EXPERIENCE REIMAGINED
As their footprints evolve, banks are reimagining their brands through the lens of experience.

TRILLIONAIRE DAWN
The era of uber wealth is coming to the fore.

LONGLIFE CAREERS
Undiminished by age, careers for some can thrive for a lifetime.

DIGITAL IMMORTALITY
Living for an eternity could be possible in the digital realm.