For the financial world, 2025 may seem to offer more of the same: economic headwinds, budget-conscious behaviours, and households unlikely to feel better off. But appearances can be deceiving, and VML’s The Future 100: 2025 goes beyond the obvious, offering a comprehensive guide to the micro and macro trends shaping our world.

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Financial Services Trend Summary

Digital Simplicity

DIGITAL SIMPLICITY

People are overwhelmed by information. Brands are responding with simplicity.

Social Hobby Apss

SOCIAL HOBBY APPS

Meaningful connections and love are being found on hobby apps that elevate social experiences.

Grief Tech

GRIEF TECH

Does death have to mean the end of contact with our loved ones? Perhaps not, if AI has its way.

Thrift Travel

THRIFT TRAVEL

Budget travel is gaining ground as economic headwinds curb spending.

Brand Showmanship

BRAND SHOWMANSHIP

Brands can’t afford the cost of dull—it’s time to put on a show.

Mid Life Consumerism

MID-LIFE CONSUMERISM

Maturing millennials have more spending power than ever before and their exacting tastes are impacting consumer goods.

Banking Experience Reimagined

BANKING EXPERIENCE REIMAGINED

As their footprints evolve, banks are reimagining their brands through the lens of experience.

Trillionaire Dawn

TRILLIONAIRE DAWN

The era of uber wealth is coming to the fore.

Longlife Careers

LONGLIFE CAREERS

Undiminished by age, careers for some can thrive for a lifetime.

Digital Immortality

DIGITAL IMMORTALITY

Living for an eternity could be possible in the digital realm.

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