In an era of global uncertainty and AI disruption, discover the trends shaping the year with our definitive annual forecast, The Future 100. As a year of reinvention, 2026 holds the promise to make fundamental change that breaks through the negativity and shifts from passive escapism to active metamorphosis.
This is a time for building resilience, not just to endure, but to create.
100 game-changing trends
This session unveils the emerging ‘dysoptimistic’ consumer mindset—one that finds new possibilities in chaos. From the rise of transformative experiences to the power of immersive storyworlds, learn how to navigate a new age of resilience and creativity. Join us to decode the game-changing trends that matter among the 100 key insights we’ve collected.
You'll discover:
How entropism uncovers a route to renewal in a world of decay and breakdown.
Why the next frontier for brands isn’t just memorable moments, but guiding customers toward life-changing outcomes.
How the next era of storytelling will feature adaptive narrative worlds we can co-create and inhabit.
About the speaker
Marie Stafford tells stories about the future – the kind that help brands see around corners and seize opportunities before the competition. As Global Director and co-lead of VML Intelligence, VML’s renowned foresight practice, she distils signals of disruption into clear, actionable strategies that enable global brands to navigate cultural and technological change with confidence.
Marie is a sought-after international speaker, delivering keynote sessions and speaking on panels at leading events including Sustainable Brands, MIPCOM, Cannes, The Travel Convention and Advertising Week. She has also served on industry judging panels, including the MMA SMARTIES Awards.
