Learn

At VML, we believe in the power of Connected Brands.

VML is a global creative advertising agency that helps some of the world’s biggest brands (think Coca-Cola, Boots, Wendy’s and more) to connect with people like you through smart ideas, amazing experiences, and digital tools. We work on everything from social media to ads, websites, live experiences, and customer relationship management, combining creativity and data to make brands stand out. With over 30,000 people in 60+ countries, we bring ideas to life that make a real difference - and win awards doing it!

Our 2-week work experience programme, in partnership with Hult Business School, is designed for students aged 16-18. Now in its seventh year, the Incubator encourages students to experience what it’s like to work in an agency and understand our operations.

This partnership with Hult Business School is particularly special because their mission aligns perfectly with our hands-on approach. Hult believes that a business education should be transformative, equipping students with skills to make a real-world impact. They prioritise learning by doing, focusing on practical skills and mindsets that drive change in individuals, businesses, and society. This philosophy is embedded in every programme they provide, and it’s why they are an ideal partner for the Incubator.

Participants will benefit from hours of one-to-one time with the agency’s C-suite and senior leaders, including our Head of Strategy, Head of Data, and capability leads. The programme also includes a day visit to the Hult Business School in London, where you’ll receive a tour and insight into their unique, action-oriented approach to business education.

Grow

A key takeaway from The Incubator programme was that advertising is an incredibly dynamic, entertaining and challenging industry. I got to learn about the impact of brand experience and customer experience. But what stood out to me the most was the power of connection.” Says an Incubator student from the 2024 cohort.

Successful students will work as a mini-agency on a real client brief, learning about the pitch process, developing their own pitch, gaining insights from the best talent in our business, culminating in a pitch to our expert panel.

Succeed

There are some incredible prizes up for grabs:

What could you win?

Hult Entrepreneurial Spirit Award: This award recognises students who put their ideas into action. Recipients receive £10,000 each academic year towards tuition fees to study a Bachelor of Business Administration at Hult International Business School.

Opportunity to interview for the Hult Scholar Grant: This offers the chance to interview with an Undergraduate Dean at Hult International Business School in London. Successful candidates can receive the Hult Scholar Grant, Hult’s full-tuition scholarship, which allows exceptionally talented and determined students to earn a bachelor’s degree in business administration, tuition-free.

The Incubator could be the start of something special. We want to see your talent and immerse you in our world to see how we can help you succeed.

Learning5

This year’s programme will run from 28 July – 8 August 2025.

Applications close on 7th July 2025.

Successful candidates will be notified that same week.

If you have any questions, feel free to reach out to our Inclusion & Impact manager at abigail.westfield@vml.com.

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Hult is recognized by business education’s three most prestigious international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), the Association of MBAs (AMBA), and EQUIS (The European Quality Improvement System).

Our programs are consistently ranked as among the best in the world by the most renowned publications including the Financial Times, the Economist, Forbes, and Bloomberg Businessweek.

Hult is the proud winner of the Best Business School Careers Strategy award 2020 from the Association of MBAs (AMBA) and BGA. This follows our 2014 win of the AMBA Innovation award.

To find out more about Hult’s other programs, please visit www.hult.edu.

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