Whilst the media amplifies the buzz surrounding AI, separating fact from fiction has become crucial. To delve deeper into this transformative technology, Wunderman Thompson brought together three of our senior leaders to discuss this ever changing topic. Through the lens of our Chief Commercial Officer, they shine a light on the true potential of AI in procurement and discuss the changes ahead – commercial and structural.

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Generative AI is changing the world of marketing at incredible speed.

Mark Read

CEO, WPP

A peek into some of our AI product offerings

Brandshare

Brandshare

An AI-enhanced marketing management suite, assisting with workflows, campaign and digital asset management, and self-service production. Brandshare uses AI to streamline and simplify asset management across multiple markets, including automatically cropping and tagging images and videos.

Brand guardian

Brand Guardian

A moderation platform that uses AI to deliver content quality assurance, including checks for consistency, inclusivity and diversity, alongside compliance and legal checks. Brand Guardian connects automatically to existing workflows and speeds up approval processes by up to 50%.

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Muriel Jacques

Chief Commercial Officer

Wunderman Thompson

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Daniel Hulme

Chief AI Officer

Wunderman Thompson

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Pablo Bertero

Chief Innovation Officer

Wunderman Thompson

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