The Role of Mindset in Turning Technology into Meaningful Growth
11:15 - 12:00 Keynote – Main stage
"How can we lead responsibly? The rise of FOMO 2.0" during TEDx
It’s time to meet FOMO 2.0 - a modern leadership framework built for fast-changing tech environments. Developed at the intersection of technology, leadership and society and shared on the TEDx stage, it helps individuals and teams navigate change with clarity, confidence and responsibility. FOMO 2.0 doesn’t tell you what to think. It shows you how to think better, decide smarter and lead more consciously when everything is moving fast.
Maxime Lubbers - Speaker & Researcher on Responsible Technology Leadership
FOMO 2.0 doesn’t tell you what to think. It shows you how to think better, decide smarter and lead more consciously.
From optimisation to action
As AI moves beyond screens into culture, space and the senses, growth depends on how creatives, marketers and technologists collaborate to design meaningful experiences. This keynote offers a practical perspective on how to move from optimisation to action and turn emerging technology into real impact.
After this session, you will:
Feel empowered to actively shape the future of technology, instead of just reacting to it.
Recognise how your own technology mindset influences decisions, collaboration and growth.
Gain inspiration from real-world examples of human-first AI and tech in marketing and commerce.
Benefit from a ready-to-use practical framework – FOMO 2.0 – you can immediately use to reflect, discuss and act.
About the speaker
Maxime Lubbers is the Founder of Untangle Lab and a speaker and researcher specializing in Responsible Technology Leadership and Technology Mindset. Her work explores why some organizations successfully adopt emerging technologies like AI while others struggle and how leadership, collaboration, and mindset make the difference.
Through her keynotes, she helps leaders, creatives, and technologists move beyond tool-driven thinking and develop the clarity and shared responsibility needed to turn innovation into meaningful growth.
