Trailblazers of Tomorrow
Decoding Generation Alpha and the Social Commerce Opportunity
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In the ever-evolving digital landscape, an omnichannel strategy that marries in-store, online and social commerce is crucial
Businesses need to be prepared for the future generation of consumers. There’s so much talk about Gen Z, but what about the generation that follows them; Generation Alpha?
Trailblazers of Tomorrow draws comparisons between over 2000 6-16-year-olds (Gen Alpha) and 2000 general consumers, across the UK highlighting key trends and patterns. It uncovers key insights into how different generations interact with social media, their shopping habits, and their attitudes towards influencers and brand values as well as their future expectations and concerns.
Social Commerce, the intersection of social media and eCommerce. A new channel that businesses are beginning to recognize as a powerful sales channel. However, social commerce is no easy feat, it requires an in-depth understanding of consumer behavior, preferences, and trust factors across demographic groups.
Whether you're a marketer looking to refine your social media strategy, a business owner, brand, or retailer seeking to tap into new sales channels, or an industry expert keen on understanding the latest trends, this report will equip you with valuable insights and perspectives to navigate the dynamic world of social commerce and transact more online.
A new breed of consumer must be considered in a new way, but don’t rip up the old playbook just yet!
How consumers are influenced, changes with age
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