Salesforce Connections 2025

VML at Salesforce Connections 2025
June 11–12 | Chicago, IL

VML is headed to Salesforce Connections 2025 as a supporting sponsor, and we’ll be right in the heart of the action—inside the Agentforce Pavilion.

Join us to explore the future of customer experience, powered by AI agents that assist, convert, and retain. This is your chance to:

Receive a 1:1 consultation with our Salesforce experts
Build your own AI agent
See Agentforce in action with live demos
Attend our featured session:
The New Customer Experience: AI Agents That Assist, Convert, and Retain
Learn how we’re helping Salesforce customers accelerate with AI

If you're ready to reimagine customer engagement and see what’s next for AI + CRM, you’ll want to stop by the Agentforce Pavilion and connect with the VML team.

Let’s shape what’s next—together.

Speaking Sessions

The New Customer Experience: AI Agents That Assist, Convert, and Retain

📍 Agentforce Partner Pavilion (Campground, Level 3)

June 11, 2025 | 2:30 PM – 2:50 PM

June 12, 2025 | 10:30 AM – 10:50 AM

Join VML for a powerful conversation on how AI agents are transforming every step of the customer journey—from first touch to long-term loyalty.

In this session, Leandro Ribeiro, Chief Growth & Innovation Officer at Marketdata & Match, A VML Company, will share insights from VML’s latest report, The Future 100: 2025, and real-world success stories from VML clients who are already seeing results in brand engagement, customer acquisition, and revenue growth.

Learn how brands are using Agentforce-powered solutions across Salesforce Data Cloud, Sales Cloud, Marketing Cloud, and Service Cloud to deliver personalized, real-time experiences that drive conversion and retention.

If you’re exploring what’s next in AI + CRM, this is the session you need to see.

Igniting Customer Connections: Building a Unified Mobile-First Experience with VML and United Rentals

📍 Room W179b (Level 1)

June 11, 2025 | 2:00 PM – 2:45 PM

Join VML, United Rentals, and Airship for an inspiring fireside chat on how mobile is transforming customer engagement within United Rentals. Learn how the world’s largest equipment rental company leverages mobile to drive loyalty and growth. Walk away with actionable strategies for onboarding, deepening customer relationships, and creating seamless, mobile-first experiences that reflect your brand values.

Boost Email Revenue 54% with Data and AI on Marketing Cloud

Discover how a major airline implemented Salesforce in 45 days and achieved 53x ROI. Gain insights and strategies to boost your customer engagement and drive business growth. Experience practical, real-world use cases you can immediately apply to boost efficiency and engagement.

Speakers:

Isabela Rossi, Director, Product Marketing LATAM, Salesforce

Ciro Novello, Head of CRM and E-commerce, Azul Airlines

Giovanna Boas, CRM Coordinator, Azul

📍 Theater 4 (Campground, Level 3)

June 11, 2025 | 1:45 PM – 2:05 PM CDT | 2:45 PM – 3:05 PM EDT

Driving Retail Media Success with Casas Bahia

Learn how Casas Bahia built a thriving retail media business using first-party data to attract advertisers, personalize shopper experiences, and unlock new revenue streams. Learn how to optimize retail media strategies and explore the power of data-driven marketing.

Speakers:

Thiago Martins, Account Director, Salesforce

Ale Fu Fu Vivian, Enterprise Architect Director, Salesforce

Grazi Sbardelotto, Partner and VP, VML

Grazi Sbardelotto

📍 Theater 7 (Campground, Level 3)

June 11, 2025 | 2:15 PM – 2:35 PM CDT | 3:15 PM – 3:35 PM EDT

We’re Giving Away Apple AirPods!

Heading to Salesforce Connections this year? Don’t miss your chance to win!

Stop by the Agentforce Pavilion and take our quick Agentforce Readiness Assessment to see how prepared your organization is to scale AI-powered customer experiences.

✅ Just 5 questions
🎧 Automatic entry for your chance to win a brand-new pair of Apple AirPods Max

Come meet us, take the quiz, and walk away with insights—and maybe new headphones!

Meet a VML Salesforce specialist at Connections

VML experts will be on-site to guide you through the latest Salesforce solutions in the Agentforce Pavilion, with a special focus on Data Cloud, Personalization at Scale, and AI-Powered Customer Journeys.

If you’d like to schedule a 1:1 meeting with a VML Salesforce specialist at Connections, just fill out this short form and we’ll reach out to confirm a time.

Why You Should Attend

Why You Should Go to Salesforce Connections 2025 and Meet VML

Learn from the Best
See how top brands are using Salesforce to grow faster and connect better with customers. Get ideas you can use right away.

Meet the Agentforce Team
Agentforce is VML’s team of Salesforce experts. We help companies use Salesforce smarter—faster launches, better results, and real impact.

Real Stories, Real Results
We’ve helped banks, stores, and hospitals get better results with Salesforce. Like a retailer who grew their loyalty program by 35%, or a healthcare group that cut call center traffic by 40%.

See What’s Possible with AI
Learn how to use generative AI to create more personal customer experiences. We’ll show you how it works—and how to get started.

Build Your Skills
Take part in training, workshops, and even certifications. Whether you’re new to Salesforce or already using it, you’ll level up your skills.

One-on-One Help
Book a free strategy session with Agentforce. We’ll look at how you’re using Salesforce now and give tips to improve your results.

Make the Most of What You Already Have
You’ve invested in Salesforce—now let’s make sure you’re getting the most from it. We’ll show you how to do more with what you have.