Hosted By WPP Enterprise Solutions:
Agentic Commerce is reshaping how brands are discovered, evaluated, and purchased. As AI-powered agents increasingly act on behalf of consumers — researching products, comparing options, and influencing transactions — the rules of commerce are fundamentally changing. This event brings together leaders across commerce, technology, AI, and customer experience to explore what brands must do to remain visible, trusted, and selected in an AI-first ecosystem. Across discovery, consideration, transaction, and loyalty, we’ll unpack the strategies, infrastructure, and experience design principles needed to compete when the shortlist becomes the shelf.
