Join us at our WPP House for SXSW Sydney

In this house, we have interesting people who have a point of view, we’ve left room for the unexpected and anyone’s welcome. Located at Sydney’s iconic Powerhouse Museum, WPP House is open from 8am – 7pm on Monday 16 – Friday 20 October.

With keynotes, panels and fireside chats, events are a combination of invitation-only and open-to-all.

Wunderman Thompson will host two sessions as part of the WPP House, register your interest below.

Justin Peyton Headshot

The Future is Open

When Open-Source software appeared in the mid-90s, the business model was highly suspect. Today, almost every brand and device relies on some open source tools. The open revolution has happened for business, but for people the world is still mostly closed – and for brands, that’s a problem. Why? What is the potential of open?

It’s a world that is being unlocked by Web3 technologies. The world may have stopped talking about it, but the world kept doing. Where does it lead? What does it mean for marketing and loyalty? Justin Peyton, Global Head of Emerging Channels at Wunderman Thompson, will explore how to unlock these opportunities, where the go, and how they drive value for brands by enabling better services and better experience.

Welcome. The future is Open.

WPP House @ Powerhouse Museum

Mon 16th Oct 2023 at 12:00 pm - 1:00 pm AEDT

DRINKS REMIXED 1

How innovation and cultural leadership is transforming an 8000-year-old industry.

How innovation and cultural leadership is transforming an 8000-year-old industry.

Treasury Wine Estates is mixing cultures and merging tradition with technology to transform the world’s oldest industry. Flavour innovation collides with Western and Asian traditions to create future fusions like Sake Wine. Music and fashion replace food and wine partnerships to create new communities united by culture not class, and inclusion – from positive drinking (no and low alcohol) to positive values is creating a healthier future.

This panel discussion with Angus Lilley, Kirsty Kite, Pete Randeria and hosted by growth and innovation partner Wunderman Thompson – is a playbook on how to inspire drinks disruption from field to festival and beyond.

WPP House @ Powerhouse Museum

Mon 16th Oct 2023, 7:00 pm - 9:00 pm AEDT

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