Client: The Royal Canadian Legion
Office: Canada

Canada's top outdoor ad provider encourages a two-minute blackout on November 11 to honour soldiers and veterans.

LEGION BLACKOUT 03 2 V2 APPROVED OFFLINE

While honouring the two-minute moment of silence this Remembrance Day, it occurred to us that advertising should take a break as well. So at 11:00am on November 11th, Canada's largest digital advertising networks are taking part in an inaugural advertising blackout. To all our partners, Wunderman Thompson Canada can't thank you enough.

Ari Elkouby

Chief Creative Officer, VML Canada

Remembrance Day 01
OOH displays that went into blackout mode
Remembrance Day 02
Advertising blackout to commemorate Remembrance Day
Remembrance Day 03
Cities (and media placements) that participated in this movement
Vmlcanada awards icon generic

2024 CMA Awards

Gold

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2024 Fast Company Innovation by Design

Honoree

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