Freelance-Account Executive

VML

Department: Marcomms

Location: San José, Costa Rica

Requisition ID: 9137

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:

The Account Executive will be part of a multidisciplinary team, working from Costa Rica. The role includes daily client contact and integration with regional teams as well as corresponding client’s counterparts. 

Will manage brand communication with customers through CRM platforms to increase retention, loyalty, and customer lifetime value.

The Account Executive provides daily coordination between the teams, effectively delivering full agency capabilities and solutions to local clients, establishing local marketing priorities, assisting in the development and execution of yearly plans, and implementing steps to achieve deliverables for the agency and the client, both on time and on budget. Overall, the Account Executive’s role is to provide support to the  client in order to meet business challenges and goals. 

What you’ll do: 

  • Manage | Manage client projects from initiation to completion under supervision. Oversee creative execution and ensure adherence to client identity/corporate guidelines. Manage and maintain weekly client status reports and conduct weekly status meetings. Maintain overall quality control. 
  • Collaborate | Coordinate with the team in developing projects and promotional plans. Participate in writing creative briefs and ensure briefs are followed by all team members. Assist the team in analyzing data and creating budgets with minimal supervision. Assist team in managing and analyzing finances. Build agency and client relationships. 
  • Process | Prepare timelines and contact reports. Track and manage team hours and out-of-pocket expenses.

Who you are: 

  • Growth-Minded | Entrepreneurial attitude coupled with strong business acumen. Successful track record of building client relationships. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas. Provide a consultative, conscientious and rigorous approach to increase our client's competitive advantage. 
  • Team Player | Our team is close-knit and supportive, and we’re working with a lot of unknowns – you must champion team environments that are comfortable and encouraging. 
  • Problem Solver | Ensure quality control by reviewing agency products including: creative work, financial analyses, key client communications, key schedules, creative strategies, and strategic decks. Assist with day-to-day account problem solving by providing guidance to junior team and raising issues and solutions to senior team. Dig in and figure out how to work around problems.  
  • Ego-less | We all wear the hats that need wearing, it’s a mentality that makes the team successful. 

Key Responsibilities:

• Manage a portfolio of brands, acting as the main point of contact for all CRM communication needs.

• Develop content strategies for CRM, including emails, SMS messages, push notifications, and chatbots.

• Implement and manage email marketing and marketing automation campaigns through the CRM platform.

• Analyze customer data in the CRM to identify opportunities for improvement in communication and segmentation.

• Prepare reports and presentations for clients on the performance of CRM campaigns.

• Collaborate with the creative and technical team to ensure the correct implementation of CRM communication strategies.

• Stay up to date on the latest trends and best practices in CRM and digital marketing.

• Work closely with creative teams to ensure the successful implementation of marketing and communication strategies.

• Manage and communicate expectations, timelines, and project status effectively.

Job Requirements:

• Minimum 3 years of experience in account management, digital marketing, or communication, with at least 2 years of specific experience using CRM platforms.

• Proven experience in developing and implementing CRM communication strategies for different stages of the customer lifecycle.

• Proficiency in CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics365.

• Excellent oral and written communication skills, with the ability to adapt the message to different audiences.

• Strong organizational and time management skills to handle multiple projects and clients simultaneously.

• Analytical skills to interpret data and make strategic decisions.

• A customer-centric mindset with a focus on delivering high-quality results that meet or exceed client expectations.

Preferred Requirements:

• Certification in Salesforce, HubSpot, or other relevant CRM platforms.

• C1 level of English

Nice to have:

• Basic knowledge in Figma

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.