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Web Analytics

VML

Department: Marketing Effectiveness & Intelligence

Location: Gurgaon, India

Requisition ID: 11216

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

About Us:


VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.
For more information, visit www.vml.com


Job Title: Web Analytics Specialist

Location: Gurgaon

Team: Marketing Sciences Unit

Role Overview: We are seeking a proactive and detail-oriented Web Analytics Specialist to support the website experimentation and broader web analytics initiatives. This role involves working with business teams to conduct analyses based on requests, uncovering insights from customer journeys, identifying pain points, and proactively recommending areas for improvement. Expertise in Adobe Analytics is essential for success in this role.

Key Responsibilities:
•Business-Focused Analysis: Partner with business teams to understand their needs and conduct data analyses to answer specific questions and inform decision-making.
•Customer Journey Analysis: Analyze customer journeys to identify pain points, patterns, and opportunities for optimization.
•Proactive Insights: Continuously monitor website performance and proactively identify areas for improvement, supported by data-driven insights.
•Web Analytics Expertise: Leverage Adobe Analytics to uncover actionable insights, track key performance metrics, and generate detailed reports.
•Collaboration: Work closely with the Experimentation and Conversion Rate Analytics Lead to align analyses with overall optimization strategies and business objectives.
•Reporting & Presentations: Present findings and actionable recommendations to business teams and stakeholders in a clear and concise manner.
Required Skills and Experience:
•Strong experience in web analytics, with expertise in Adobe Analytics.
•Proven ability to analyze customer journeys and identify pain points and opportunities for improvement.
•Experience working with business teams to gather requirements and conduct tailored analyses.
•Strong communication and presentation skills to deliver insights and recommendations effectively.
•Ability to work independently and proactively identify areas for improvement based on data trends.

Nice to Have:
•Experience with other web analytics or experimentation tools such as Google Analytics, Adobe Target, or similar platforms.
•Familiarity with website satisfaction surveys and integrating findings into analysis.
•Knowledge of web development and technical aspects of analytics implementation.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.