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CRM Campaign Manager

VML

Department: Technology & Innovation

Location: Beirut, Lebanon

Requisition ID: 11981

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we’re looking for:

We are looking for a detail-oriented and strategic CRM Campaign Manager to join our Tech and Commerce department. This role is a balance of strategy and hands-on execution, where you will manage and optimize CRM campaigns for a key regional client in Saudi Arabia. If you’re passionate about creating impactful, data-driven customer experiences and have a strong grasp of CRM platforms like Zoho and Salesforce, we’d love to hear from you.

What you’ll be doing:

  • Plan, build, and execute multi-channel CRM campaigns within Zoho CRM—including email, SMS, and digital channels.

  • Manage audience segmentation, campaign setup, and deployment schedules to ensure accurate and timely delivery.

  • Implement A/B testing strategies and optimize performance across key campaign metrics.

  • Translate strategic objectives into actionable CRM campaign flows and customer journeys.

  • Identify personalization and automation opportunities to enhance engagement and conversions.

  • Monitor campaign performance and deliver insights, trends, and recommendations to stakeholders.

  • Produce detailed reports and presentations for both internal teams and the client.

  • Serve as the subject matter expert in Zoho CRM and Salesforce, leveraging platform capabilities for campaign execution, automation, and analytics.

  • Ensure campaign content is relevant and culturally sensitive to the Saudi market.

  • Collaborate with cross-functional teams—creative, content, data, and client services—for seamless campaign delivery.

  • Act as a key point of contact for the client, providing strategic guidance, updates, and results analysis.

What you’ll need:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • 3–5 years of experience in CRM campaign management, digital marketing, or marketing automation roles.

  • Proven hands-on experience with CRM platforms, especially Zoho CRM and Salesforce.

  • Strong analytical skills and the ability to translate data into meaningful insights and actions.

  • Understanding of CRM strategy, customer lifecycle management, and personalization.

  • Ability to manage multiple campaigns simultaneously with attention to detail and accuracy.

  • Excellent communication skills, both written and verbal, with the ability to clearly present complex ideas.

  • A proactive mindset and ability to thrive in a fast-paced, agency environment.

  • Experience working with MENA region clients—especially in Saudi Arabia—is a strong advantage.

Additional Competencies:

  • Strategic Thinking

  • Technical Proficiency

  • Client Management

  • Data Analysis

  • Problem Solving

  • Collaboration

What you’ll get:

You will have the opportunity to work with exciting global and regional brands, leveraging the power of CRM to drive impactful customer experiences. We empower you to make a difference and be yourself, offering a comprehensive benefits package that includes hybrid working options, social events, training opportunities, medical and life insurance, and more.

#LI-EMEA

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.