All Careers

Senior Digital Analyst

VML

Department: Technology & Innovation

Location: Beirut, Lebanon

Requisition ID: 11982

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we’re looking for:

We’re looking for a highly analytical and strategic Senior Digital Analyst to join our Tech and Commerce department on a freelance basis. In this role, you’ll unlock insights across CRM and web platforms for a major client in Saudi Arabia, helping shape data-driven strategies that elevate customer experiences and campaign performance. If you’re passionate about turning data into actionable intelligence—and have a deep understanding of both website and CRM ecosystems—this opportunity is for you.

What you’ll be doing:

  • Analyze complex data from CRM systems, web analytics tools (e.g., Google Analytics), and digital marketing platforms to uncover trends and actionable insights.

  • Translate customer behavior and campaign performance into meaningful, client-friendly reports and strategic recommendations.

  • Build and maintain intuitive dashboards and performance reports using tools like Power BI, Tableau, or Google Looker Studio.

  • Present clear, compelling data stories to both technical and non-technical stakeholders.

  • Collaborate with CRM and campaign teams to optimize targeting, personalization, and customer journeys.

  • Identify and recommend improvements to website UX, conversion funnels, and content strategy based on behavioral data.

  • Support experimentation through A/B testing design, execution, and analysis across CRM and web initiatives.

  • Ensure data quality and integrity in collaboration with data engineering and technical stakeholders.

  • Leverage platforms such as Google Analytics 4, Zoho CRM, and Salesforce to extract and interpret data.

  • Provide best-practice guidance on analytics strategies, data structures, and tool usage to internal teams and clients.

  • Stay informed on evolving tools, technologies, and methodologies in digital analytics and Customer Data Platforms (CDPs).

What you’ll need:

  • Bachelor's degree in Marketing, Data Science, Statistics, Business, Economics, or a related field. Master’s degree is a plus.

  • 5–7+ years of experience in digital analytics, with expertise across both CRM and web analytics.

  • Advanced proficiency in web analytics platforms (Google Analytics 4, Universal Analytics, Adobe Analytics).

  • Deep knowledge of CRM data structures and reporting within platforms such as Zoho CRM and Salesforce Marketing Cloud.

  • Experience with data visualization tools (e.g., Power BI, Tableau, Google Looker Studio).

  • Working knowledge of SQL for data querying and manipulation is an advantage.

  • Hands-on experience with A/B testing tools and experimentation strategies (e.g., Google Optimize, VWO, Optimizely).

  • Excellent communication and presentation skills; able to distill complex data into compelling business narratives.

  • Strategic thinker with strong problem-solving skills and a proactive mindset.

  • Ability to manage multiple projects within a fast-paced, agency environment.

  • Experience working with clients in the MENA region, especially Saudi Arabia, is a significant advantage.

Additional Competencies:

  • Analytical Thinking

  • Strategic Problem Solving

  • Data Storytelling

  • Client Management

  • Collaboration

  • Technical Agility

What you’ll get:

As a Senior Digital Analyst at VML, you’ll have the opportunity to work on high-impact projects for major regional brands. You’ll shape data strategies that influence customer experience and performance across digital ecosystems. We support your career growth through access to advanced tools, training, and global expertise, while also offering a collaborative and inclusive freelance environment.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.