Optimization Analyst

All Careers

Capability:

Location: Mexico City, Mexico

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Objetivo del puesto

Realizar investigación que derive en el diseño de propuestas para mejorar el engagement y conversiones de los websites, vía pruebas A/B y targueteo de contenidos.

 

Responsabilidades principales

  • Llevar a cabo investigación para obtener distinciones sobre el comportamiento de los usuarios en los websites.
  • Localizar y obtener la data necesaria (e.g., behavioral, VOC, transactional, demográfica) para la investigación.
  • Idear y diseñar pruebas a aplicar como potenciales mejores en los websites, por medio de pruebas A/B y targeteo de contenidos.
  • Aprender a manejar la herramienta Adobe Target para el seteo de las pruebas A/B y targueteo de contenidos en los websites.
  • Dar seguimiento a las pruebas en curso, analizar resultados, obtener insights, definir conclusiones y siguientes pasos.

 

Hard Skills (Técnicas)

  • Experiencia realizando investigación y análisis para comprender el comportamiento de los usuarios en websites.
  • Integración de herramientas AI para investigación.
  • Conocimientos en UX y CX.
  • Conocimientos en Data Analysis.
  • Entendimiento de arquitectura de websites.
  • Inglés avanzado (lectura técnica).

 

Soft Skills (Competencias blandas)

  • Liderazgo: Saber motivar a compañeros de trabajo.
  • Gestión de proyectos: Priorizar adecuadamente tareas que imapcten al negocio.
  • Comunicación efectiva: Saberse expresar eficientemente con equipos internos y clientes.
  • Solución de problemas: Entender cuándo continuar bajo la misma ruta y cuándo pivotear oportunamente, para lograr los objetivos.
  • Trabajo en equipo: Colaboración efectiva con equipos externos, internos, técnicos y de cuentas.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.