Digital Strategist

All Careers

Brand: VML

Capability: Strategy

Location: Casablanca, Morocco

Requisition ID: 13706

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Who we’re looking for: As a Digital Strategist at VML, you will be instrumental in leading and developing cutting-edge social media and content strategies that align precisely with our clients' brand and business objectives. You will act as a crucial social media expert, constantly monitoring emerging platforms, formats, creators, and cultural trends.
Your collaborative spirit will drive impactful content strategies and executions alongside creative teams, all while ensuring consistency, relevance, innovation, and performance across every digital touchpoint.

What you’ll be doing:

  • Lead and develop comprehensive social media and content strategies that are aligned with brand and business objectives.
  • Act as a social media expert, continuously staying abreast of emerging platforms, formats, creators, and cultural trends.
  • Collaborate closely with creative teams to effectively brief, co-create, and deliver content strategies and executions that are relevant, distinctive, and performance-driven.
  • Monitor and analyze real-time social media performance, proactively identifying optimization opportunities across various platforms.
  • Translate complex data and insights into clear, actionable reports and strategic recommendations for clients and internal teams.
  • Ensure consistency, relevance, and innovation across all social touchpoints for assigned brands and campaigns.

What you’ll need:

  • Minimum of 5 years of experience in Digital Strategy.
  • Proven expertise in leading and developing social media and content strategies.
  • Deep understanding of emerging social media platforms, formats, and cultural trends.
  • Demonstrated ability to collaborate effectively with creative teams.
  • Strong analytical skills to monitor performance and identify optimization opportunities.
  • Excellent ability to translate data and insights into actionable strategic recommendations.
  • Experience in ensuring consistency, relevance, and innovation across social touchpoints.

Additional Competencies:

  • Digital Strategy
  • Social Media Expertise
  • Content Strategy
  • Trend Analysis
  • Analytics & Insights
  • Collaboration
  • Communication
  • Innovation

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.