Social Media Manager

All Careers

Brand: The Cocktail

Capability: MarComms

Location: Madrid, Spain

Requisition ID: 15173

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Buscamos un/a Social Media Manager que convierta estrategia en contenido relevante, construya comunidad con intención y transforme métricas en crecimiento real. Si eres creativo/a, analítico/a y verdaderamente te consideras social-first, queremos conocerte. 

Responsabilidades: 

  • Diseñar y definir narrativa, tono y planes estratégicos alineados a negocio y posicionamiento de marca en Social Media de manera mensual. 
  • Crear y gestionar el calendario de contenidos. Producción end to end de contenido. 
  • Detectar tendencias culturales, comportamientos y oportunidades para transformarlas en contenido relevante y escalable. 
  • Búsqueda, briefing y seguimiento de colaboraciones alineadas a objetivos de marca y performance con creadores de contenidos. 
  • Escucha activa, interacción proactiva y construcción de comunidad. Seguimiento de KPIs, experimentación y mejora basada en datos. 
  • Trabajo coordinado con equipos de creatividad, estrategia y data para asegurar coherencia full-funnel. 

Requisitos: 

  • 🌐 2 - 3 años de experiencia en agencia o consultoría. 
  • Conocimiento profundo de TikTok, Instagram y YouTube. Mentalidad data-driven con capacidad de análisis y optimización. 
  • Alta autonomía, rapidez de ejecución y criterio creativo. 
  • Interés constante por la cultura digital, la evolución de las plataformas y creadores de contenido, manteniéndose siempre a la vanguardia. 
  • Español (nativo o fluidez total) e Inglés (nivel avanzado/profesional, imprescindible). 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.