About the Role

As a Retail Media Specialist (Associate Media Director), you will have responsibility for planning, execution and optimization of retail media investments for iconic brands within Beauty & Wellbeing sector for a large CPG client. This role will primarily support the Grocery, Drug, and Value channels. This is a critical role balancing understanding of our retail customer’s priorities and passion for excellence in performance management.  In this embedded client role, you will work directly with the client’s teams as an extension of their organization, while benefiting from WPP’s resources, thought leadership, and career development opportunities.

Digital is changing everything about how consumer goods companies go to market.  Retail media has become a critical component of the shopper journey. You are passionate about the Customer. Your mastery of the Customer’s priorities, business process/calendar and retail media networks unlock clickablity to land its plans with the fullest impact for the shopper end to end. You will be expected to understand and articulate industry and customers insights, business results & investment needs. 

Who we are looking for

Are you a seasoned commerce media expert with a passion for driving retail success? Do you thrive at the intersection of media strategy, data-driven insights, and client partnership? In this role, you will help shape and execute commerce media strategies, drive integration across brand and performance media, and support clients in achieving their business goals in a fast-evolving retail landscape. You will serve as a strategic partner, navigating complex ecosystems and delivering innovative, effective solutions.

What you’ll do

• Strategic Collaboration & Solution Delivery:Serve as a trusted advisor and key point of contact across agency teams, including investment, search, social, programmatic, data, and analytics, to develop integrated media solutions aligned to client business goals.
• End-to-End Media Integration:Drive integration between commerce and brand media to create holistic plans that maximize impact across the customer journey.
• Relationship Management & Innovation:Build strong relationships with internal and external stakeholders, including media partners and platforms, to identify and deliver innovative media solutions.
• Industry Expertise & Thought Leadership:Stay current on retail media trends, platforms, and best practices, and develop POVs that in form internal teams and clients.
• Client Growth & Optimization:Help shape the commerce media vision by identifying opportunities for growth, optimization, and stronger performance across retail platforms.

Who you are

• Collaborator:Ability to collaborate effectively with cross-functional teams and external partners.
• Self-Starter Mentality:A proactive, self-starting approach and comfort working in a fast-paced, dynamic, and often ambiguous environment.
• Communication & Presentation:Excellent communication and presentation skills, with the ability to clearly and persuasively convey strategies, insights, and results to varied audiences.

What you’ll need

• 5-7 years of experience in commerce, including paid media, trade strategy, retail operations, consulting, and/or analytics.
• Deep Retail Media Network knowledge and understanding of how retail media fits within the broader media ecosystem to drive cohesive customer experiences.
• Proven ability to develop and execute effective media plans that deliver against business objectives.
• Industry Acumen: Strong curiosity and adaptability in keeping pace with the evolving retail landscape, commerce media platforms, and measurement trends.
• Retail Commercial Understanding: Strong understanding of retail commercial fundamentals such as margin, inventory, forecasting, and demand planning, and how they inform media strategy.
• Hands-on experience with leading retail bid management platforms such as Pacvue or Skai
• Experience planning, optimizing, and reporting on campaigns across retail platforms such as Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google Shopping, and Meta Commerce.
• Experience in client-facing roles, providing strategic guidance and presenting solutions to complex business challenges.
• Track record of identifying growth opportunities and contributing to new business or client expansion in commerce media.
• Strong analytical mindset with the ability to turn data into actionable insights and strategic recommendations.