Who We Are Looking For

At VML, a WPP company, we're looking for a Senior Copywriter who believes the best brand stories are rooted in human truths. You'll craft compelling, inclusive narratives that connect with audiences on a deeper level, turning complex business challenges into clear, resonant creative solutions. In this role, you'll partner closely with art directors, strategists, and clients to shape the voice of global brands — ensuring every word drives meaningful impact and reflects our Human First values.

What You'll Do

• Drive Creative Vision: Lead the conceptualization and writing of integrated campaigns across digital, social, experiential, and traditional channels, ensuring brand voice is consistent and compelling.
• Collaborate Cross-Functionally: Partner with art directors, designers, and strategists to build cohesive creative platforms that solve client challenges and elevate the audience experience.
• Present with Purpose: Articulate the strategic why behind your creative choices, confidently sharing ideas with internal teams and client partners to build trust and alignment.
• Mentor and Guide: Provide constructive, actionable feedback to junior writers and creatives, fostering an environment where craft and conceptual thinking can thrive.
• Champion Inclusivity: Ensure all copy and messaging is accessible, culturally resonant, and free of bias — reflecting a deep understanding of diverse audiences.

Who You Are

• An Empathetic Storyteller — You naturally centre the human experience in your writing, finding the emotional core of a brief and translating it into work that moves people.
• A Strategic Thinker — You don't just write clever headlines; you understand business objectives and craft messaging that drives measurable outcomes and brand growth.
• An Adaptable Collaborator — You thrive in dynamic environments, remaining open to feedback and pivoting gracefully when project needs or client directions evolve.

What You'll Need

• A robust portfolio demonstrating conceptual thinking and polished copywriting across multiple platforms and formats.
• Proven experience leading creative projects from initial briefing through to final production and delivery.
• Strong presentation skills with the ability to clearly communicate creative rationale to stakeholders and clients.
• A deep understanding of how to adapt tone and voice for different brands, audiences, and digital channels.
• A proactive approach to problem-solving and a genuine passion for mentoring emerging creative talent.