CES 2025: Ones to Watch

Welcome to CES – the most influential tech gathering on the planet returning January 7-10 to Las Vegas – transforming the city into a global epicenter of innovation and possibility.

Kicking off the new year, CES brings together almost 140,000 attendees representing 157 countries, territories and regions to experience the latest innovations transforming how we live, work and connect.

At CES, 62% of registrants are senior level and almost 300 of the Fortune 500 companies are represented. It’s unquestionably the place to be for a firsthand look at innovations that will reshape our daily lives.

With its unprecedented scope of cutting-edge consumer technology exhibitions and inspiring sessions, panels, fireside chats and workshops, CES can be a bit overwhelming – particularly for first-timers.

To help you navigate the show like a pro, network smarter and get the most out of your visit, we’ve pored over the 300+ sessions at CES and picked out each day’s highlights.

Our carefully curated guide spotlights the most impactful panels and game-changing exhibitions that align with your business objectives.

Have a look at our session recommendations and pro tips for thriving at CES below, which you can also download as a PDF. Our VML Intelligence channels will be posting live reports during the show.

In Vegas for CES?

Join us at Javier’s Cantina Wednesday, January 8 from 5:30-7:30pm for our event with Amazon ‘Streaming TV Supercharges Commerce Outcomes’

To connect with VML at CES, please contact Rachel Hogan / rachel.hogan@vml.com.

Check out our can't miss sessions at CES:

Download our CES Guide

With over 300 conference sessions and a full slate of exhibitions, fireside chats and more, there's a lot of ground to cover at CES. Here’s our guide on the can't miss sessions and tips to help you have a really great show.