As the world slowly inches back to normal after the onslaught of the Covid-19 pandemic, many categories will find themselves being redefined. Studies show that 21 days is the minimum time required to change a habit. With the extended lockdown, the Indian consumer has got more time than that! And with a strong emotional and economic motive to boot! For many categories, the day the lockdown lifts will be ‘Day 1’ in many ways. 21 Times Health is a look at some trends that can help us get ready for that day.

“I believe the brands offering germ-kill and hygiene will continue to be relevant even after COVID-19 is gone. As the concern for health and safety grows, consumers are increasingly looking at trusted brands for solutions. - Tarun Arora, CEO, Zydus Wellness

21 Times Health

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

ACT Act Responsible 001
News

ACT Responsible Highlights VML at Cannes 2025

Four campaigns from VML featured in ACT Responsible’s Cannes Lions exhibition, spotlighting creative work for accessibility, sustainability, and social progress
Read Article
Logo Candy Red Low Angle
News

VML Singapore Rockets to #1 in Creative Rankings

VML leaps to top spot after a stellar year of award-winning work
Read Article