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VML recognized with 6 Graphite Pencils, 8 Wood Pencils, and 24 Shortlist honors at the 2026 D&AD Awards
21 Times Health
An incisive look at the 21 ways in which consumers are relooking at health, pharma & wellness
As the world slowly inches back to normal after the onslaught of the Covid-19 pandemic, many categories will find themselves being redefined. Studies show that 21 days is the minimum time required to change a habit. With the extended lockdown, the Indian consumer has got more time than that! And with a strong emotional and economic motive to boot! For many categories, the day the lockdown lifts will be ‘Day 1’ in many ways. 21 Times Health is a look at some trends that can help us get ready for that day.
“I believe the brands offering germ-kill and hygiene will continue to
be relevant even after COVID-19 is gone. As the concern for health
and safety grows, consumers are increasingly looking at trusted
brands for solutions."
- Tarun Arora, CEO, Zydus Wellness
