If you are building out a new marketing automation strategy or you need to reinvigorate your existing one, the following steps will help you get started. These steps might seem simple or obvious but even so, if they’re well executed, they can help you scale in leaps and bounds.

You can’t manage what you can’t measure. If you do all this work, but don’t know how it is contributing to your business – how do you substantiate the work, effort, and money spent on all these tasks?

8 Steps to optomizing your automation strategy

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