From high-profile Super Bowl ads to luxury product endorsements, brands are connecting with their consumer bases using humor and absurd visuals.
On April 5th, luxury designer brand Jacquemus posted a video ad of several purse-shaped mobiles unleashed in the streets of Paris. The 3D renderings of the purses, modeled after the brand's popular Le Bambino bags, appeared to roll through Paris's center streets on wheels, perhaps a dig at the brand's super-tiny purses that have gained worldwide attention in the last year.