The automotive industry has been a critical driver of our global economic evolution for the past 100 years. For the majority of that period, the primary tenets across that operating model have remained consistent, including vehicle production, distribution, marketing and sales. But that is all in rapid change...
The industry has entered a state of unprecedented disruption spearheaded by the development of connected and electric vehicles, and accelerated by new challenger brands disrupting the market with innovative digital-first product and service offers.
The brands that are successful will be those that come out on top in a new kind of battle, one that is grounded in data and new operating models.
Download this paper to find out how legacy brands – and, more specifically, their marketing operations - can go about creating new advantages in a time of rapid change and ways that large automotive OEMs can leverage their existing size and presence to suit the new market conditions.
