The Power of Peak: Holiday Shopping 2024
Key insights and predictions ahead of Black Friday, Cyber Monday and Singles’ Day 2024
As Black Friday marks the pinnacle of an extended peak retail season that, in 2024, is likely to make up much of Q4, our new Black Friday report is here to help you prime and prepare for the coming peak.
With the Black Friday peak being an integral revenue opportunity for many retailers, there is reassuring news of a steady sales growth forecast, albeit perhaps not as large as expected.
With this in mind, we are offering some predictions of our own regarding the key trends that will shape the peak season and the opportunities available for brands to consider for Black Friday, Cyber Monday and beyond.
The report covers the importance of physical retail, the usage of AI, and social commerce among others, all revealing how today’s demanding consumer influences the peak season for retailers. Understanding what’s important to them across categories and channels will help to shape marketing strategies both online and offline, now and in the future.
Want to know more?
VML has been supporting and guiding brands and retailers through peak events for many years, and runs a major Peak Trading Operations Center for clients, with a 24-hour managed service and the latest tools and techniques to support their online retail operations throughout the period.
