World Retail Congress, held in Barcelona (April 25-27, 2023), featured CEOs from the largest retailers – both on stage and in the audience. VML Commerce was there to capture the conversations, the concerns, and the outlook for an industry that is key to Commerce.

The event focused on a retail future that is:

  1. RESILIENT – in the face of turbulence, such as Covid-19 and the Ukraine War (and no doubt other ‘x’ factors to come)
  2. PURPOSEFUL – particularly when it comes to environmental sustainability
  3. TRANSFORMATIONAL – this meant different things to different retailers, from back-office to front-facing, to AI
  4. CUSTOMER-FOCUSED – a constant, no matter the retailer And there was one other main point on the minds of the world’s leading retail CEOs:
  5. TALENT – where are the future leaders coming from, and how do we make retail a preferred career?

Download the World Retail Congress recap for a quick take on these themes.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

SXSW 2026
News

Vote for VML for the SXSW 2026 PanelPicker

Cast your vote for your favorite presentation to be featured at the SXSW 2026 event
Read Article
FW Berlin Cameron AIG
In The Press

Berlin Cameron Campaign Featured in Ad Age’s 12 Creative Campaigns to Know About Today

​Berlin Cameron and AIG have launched 'Meet the Moment' advertising campaign in support of the 2025 AIG Women’s Open
Read More